New travel survey shows Americans not skimping on leisure in 2013 -
Tax day, April 15, has come and gone in the United States – which means that a significant portion of the population will soon have refunds burning a hole in their pockets. And with the average refund clocking in at $2,790, there is a significant opportunity for travel marketers.
#bionicegg (at Haysville, KS)
Measuring aggravation: The Congestion Index identifies the world’s worst roads -
Technology has long been heralded as the salve to the festering wounds of the world’s worst roads: Nightmarish commutes, hours wasted idling, soul-draining hours stuck behind slow moving masses of gas-belching vehicles.
While self-driving cars may banish this reality forever, smaller technological wins can deliver temporary salvation from these interminable road delays.
For example, GPS navigation provider TomTom can divert customers around any congestion, eliminating wasted time and fuel resources and all the related aggravation. Given the trove of data that the company has around the world’s congestion, TomTom has created the Congestion Index, chronicling the world’s congestion.
Checking out the scene #craft #culture #food (at Workshop Kitchen And Bar)
Tell me all your secrets #mouftomouf (at Bar)
Barometer: How does your Facebook page stack up? -
The endless development cycle of today’s startups means that marketers must be constantly on top of the latest rollout of their most-used tools – so when Facebook announced last month that there was a bug in their Page Insights product, there was certainly consternation among those whose jobs it is to engage customers on the social network.
What are the most important metrics to consider when benchmarking performance, and what should a marketer make of the variety of metrics actually provided by Facebook? Here’s a quick way to check performance against other pages – and understand what it all actually means.
Learning all the secrets! #coffeesnob (at Intelligentsia Coffee & Tea)
Traditional landing page optimization can yield big results -
There are many opportunities in the endless game of conversion optimization in travel, especially when considering how many different demographics are searching for travel products at any given time.
E-commerce optimization firm Intent Media recently released the results of a study showing that airlines can increase conversions by as much as 25% by “better matching landing pages to different types of trip profiles.”
Voice activated flight search portends of tech-to-come -
Siri has been shaking things up for a couple of years now, and voice-activated technologies are proliferating. Technologists are making inroads with Siri as travel agent and apps (such as Desti) have been popping up that use voice as a primary means of data entry.
Sunday shopping #nofilter (at Harold’s Indoor Outdoor Plants)
Visa data shows a steady stream of global travel spend in 2012 -
With billions of digital dollars flowing through its system, credit card and financial services company Visa has deep data on the travel spending habits of its user base.
At New Orleans Entrepreneur Week’s Entrepreneur Ecosystem Summit! Hey Mayor let’s follow this through! #nola (at Gallier Hall)
Zeno Group offered free pedicab rides at SXSW in exchange for participating in “A Pedi For Your Thoughts.” By tweeting #ZenoCab to join the conversation or schedule a time, riders just had to answer 10 quick questions about what they’re up to in Austin while Zeno rolled film and rolled riders to their next destination. Click here for more info.
I had fun doing this!
Spring is coming spring is coming! #nofilter #nolafilter :) (at The Horn)