Brand California: How to build a sustained, long-term perspective -
The Brand California has been steadily built over a period of decades, providing the foundation for a multi-billion destination year after year: $95.1 billion in revenues supporting 873,000 jobs and generating $6.1 billion in tax revenues in 2010.
So, with a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?
No bicycle or pedestrian deaths! We’re working on this at the Regional Planning Commission’s Complete Streets Advisory Committee in #nola. Yep, even in LA, we care about complete streets! #nola (at New Orleans Regional Transportation Management Center)
Morning treat! The butterfly weed is working! #nola #nature (at The Horn)
Facebook: Home falters, in-feed video ads rolling out soon -
Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.
Shifting driving trends portend travel changes ahead? -
A newly released report showing a decline in vehicle miles driven is causing a bit of a furor in regards to the future of transportation the United States.
Slinking away with #nofilter (at Bywater)
#clouds (at Booty’s Street Food)
#sunset #technoride (at Bywater)
The Internet of Things and travel: London City Airport takes off -
London City Airport has been awarded a grant from the UK’s Technology Strategy Board to implement a preliminary trial of cross-technology networking.
Millions of social mentions bring the crowd to trip planning -
By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Users can see the pulse of a city from the perspective of social media posts, and then can pick and choose their favorites to export to mobile, desktop or print.
Lack of functionality remains barrier to mobile flight booking adoption -
Flight information service FlightView has compiled the results of its latest survey, showing that lack of functionality and inferior interfaces are the main barriers to wider adoption of mobile booking.
Saturday afternoon #unfiltered. (at The Horn)
WordPress is nipping at your vertical: Restaurants, weddings, and now hotels -
Automattic, the company behind the open-source blogging platform WordPress used by millions, is steadily pushing into the domain of custom theme publishers with vertical-specific paid theme products.
#exhausted #technoride #nola (at New Orleans Lakefront)
A new name for a new concept: the TravelShark pivot -
The company formerly known as Swiftrank comes back with a new name and entirely new concept. The company changed its name to TravelShark in 2011, and followed a $5 million investment back in 2011 with a period of relative quiet. The company now no longer focuses on connecting hotels to travelers – it is on an ambitious mission to redefine reviews.