nick vivion

May 22

Brand California: How to build a sustained, long-term perspective -

The Brand California has been steadily built over a period of decades, providing the foundation for a multi-billion destination year after year: $95.1 billion in revenues supporting 873,000 jobs and generating $6.1 billion in tax revenues in 2010.

So, with a flat annual budget of only $50 million, how does Visit California consistently construct such a valuable destination brand?

May 20

No bicycle or pedestrian deaths! We’re working on this at the Regional Planning Commission’s Complete Streets Advisory Committee in #nola. Yep, even in LA, we care about complete streets! #nola (at New Orleans Regional Transportation Management Center)

No bicycle or pedestrian deaths! We’re working on this at the Regional Planning Commission’s Complete Streets Advisory Committee in #nola. Yep, even in LA, we care about complete streets! #nola (at New Orleans Regional Transportation Management Center)

May 18

Morning treat! The butterfly weed is working! #nola #nature (at The Horn)

Morning treat! The butterfly weed is working! #nola #nature (at The Horn)

May 14

Facebook: Home falters, in-feed video ads rolling out soon -

Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.

Shifting driving trends portend travel changes ahead? -

A newly released report showing a decline in vehicle miles driven is causing a bit of a furor in regards to the future of transportation the United States.

May 10

Slinking away with #nofilter  (at Bywater)

Slinking away with #nofilter (at Bywater)

May 05

#clouds (at Booty’s Street Food)

#clouds (at Booty’s Street Food)

May 04

#sunset #technoride (at Bywater)

#sunset #technoride (at Bywater)

May 03

The Internet of Things and travel: London City Airport takes off -

London City Airport has been awarded a grant from the UK’s Technology Strategy Board to implement a preliminary trial of cross-technology networking.

May 02

Millions of social mentions bring the crowd to trip planning -

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Users can see the pulse of a city from the perspective of social media posts, and then can pick and choose their favorites to export to mobile, desktop or print.

Apr 29

Lack of functionality remains barrier to mobile flight booking adoption -

Flight information service FlightView has compiled the results of its latest survey, showing that lack of functionality and inferior interfaces are the main barriers to wider adoption of mobile booking.

Apr 27

Saturday afternoon #unfiltered.  (at The Horn)

Saturday afternoon #unfiltered. (at The Horn)

Apr 23

WordPress is nipping at your vertical: Restaurants, weddings, and now hotels -

Automattic, the company behind the open-source blogging platform WordPress used by millions, is steadily pushing into the domain of custom theme publishers with vertical-specific paid theme products.

Apr 21

#exhausted #technoride #nola (at New Orleans Lakefront)

#exhausted #technoride #nola (at New Orleans Lakefront)

Apr 19

A new name for a new concept: the TravelShark pivot -

The company formerly known as Swiftrank comes back with a new name and entirely new concept. The company changed its name to TravelShark in 2011, and followed a $5 million investment back in 2011 with a period of relative quiet. The company now no longer focuses on connecting hotels to travelers – it is on an ambitious mission to redefine reviews.