EMI removed a music video that we shot for Unicorn Booty for copyright violation. There are DOZENS of other videos that used Katy Perry’s “California Gurls” in their videos. Some with over 100,000 views. Why pick the one with the gay dudes in it to remove?
EMI is broken. $577 million broken. That’s how much they needed to be rescued for in May of this year. Bertrand Bodson is the new SVP of global digital marketing - he just started yesterday. Couldn’t be better timing for this situation. Monsieur Bodson - make this your cause celebre. Make EMI more open and let us share fan content!!
Bertrand I recently shot a music video tribute to Katy Perry’s “California Gurls,” called “Washington Boys,” for our startup website Unicorn Booty that connects gay consumers with gay-friendly businesses. We had a launch party for the video, and by the end of the 2-hour party, the video had been removed by EMI for copyright violation We spent two weeks on this video. Like most in the gay community, we love Katy Perry. We were not affecting record sales. We just wanted to share this fun, great video we had been inspired to make. We were destroyed to see it removed. Your first day at EMI was yesterday. EMI had to be rescued in May to the tune of $600 million. You wonder why Lady Gaga is the top-selling artist? Look at YouTube: It’s awash in fan videos that drive her sales. EMI is making enemies and missing out on the essential factor of interactive digital marketing: virality. I am excited to see someone of your startup experience get in there and shake things up. Allow digital sharing. Let us post our Katy Perry tribute on YouTube for our community of 10,000+ plus people. We are going to be tweeting and posting on EMI, Katy Perry and everywhere we can to get our video out there. If not for us, then for your bottom line! Merci, Nick Vivion Co-founder, Unicorn Booty