May 2013
8 posts
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Facebook: Home falters, in-feed video ads rolling... →
Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product.
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Shifting driving trends portend travel changes... →
A newly released report showing a decline in vehicle miles driven is causing a bit of a furor in regards to the future of transportation the United States.
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The Internet of Things and travel: London City... →
London City Airport has been awarded a grant from the UK’s Technology Strategy Board to implement a preliminary trial of cross-technology networking.
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Millions of social mentions bring the crowd to... →
By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Users can see the pulse of a city from the perspective of social media posts, and then can pick and choose their favorites to export to mobile, desktop or print.
April 2013
11 posts
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Lack of functionality remains barrier to mobile... →
Flight information service FlightView has compiled the results of its latest survey, showing that lack of functionality and inferior interfaces are the main barriers to wider adoption of mobile booking.
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WordPress is nipping at your vertical:... →
Automattic, the company behind the open-source blogging platform WordPress used by millions, is steadily pushing into the domain of custom theme publishers with vertical-specific paid theme products.
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A new name for a new concept: the TravelShark... →
The company formerly known as Swiftrank comes back with a new name and entirely new concept. The company changed its name to TravelShark in 2011, and followed a $5 million investment back in 2011 with a period of relative quiet. The company now no longer focuses on connecting hotels to travelers – it is on an ambitious mission to redefine reviews.
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New ad alert: Twitter keyword targeting →
Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting.
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How not to use social media for your travel brand... →
The tragedy in Boston has left many speechless, queasy and simply out-of-sorts with their place in the world. For the travel industry, terrorist events like these have the potential for huge disruption of business. Uncertainty surrounding safety is never good for business.
Case in point: the food brand Epicurious.
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New travel survey shows Americans not skimping on... →
Tax day, April 15, has come and gone in the United States – which means that a significant portion of the population will soon have refunds burning a hole in their pockets. And with the average refund clocking in at $2,790, there is a significant opportunity for travel marketers.
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Measuring aggravation: The Congestion Index... →
Technology has long been heralded as the salve to the festering wounds of the world’s worst roads: Nightmarish commutes, hours wasted idling, soul-draining hours stuck behind slow moving masses of gas-belching vehicles.
While self-driving cars may banish this reality forever, smaller technological wins can deliver temporary salvation from these interminable road delays.
For example, GPS...
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March 2013
28 posts
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Barometer: How does your Facebook page stack up? →
The endless development cycle of today’s startups means that marketers must be constantly on top of the latest rollout of their most-used tools – so when Facebook announced last month that there was a bug in their Page Insights product, there was certainly consternation among those whose jobs it is to engage customers on the social network.
What are the most important metrics to consider when...
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Traditional landing page optimization can yield... →
There are many opportunities in the endless game of conversion optimization in travel, especially when considering how many different demographics are searching for travel products at any given time.
E-commerce optimization firm Intent Media recently released the results of a study showing that airlines can increase conversions by as much as 25% by “better matching landing pages to different...
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Voice activated flight search portends of... →
Siri has been shaking things up for a couple of years now, and voice-activated technologies are proliferating. Technologists are making inroads with Siri as travel agent and apps (such as Desti) have been popping up that use voice as a primary means of data entry.
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Visa data shows a steady stream of global travel... →
With billions of digital dollars flowing through its system, credit card and financial services company Visa has deep data on the travel spending habits of its user base.
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DoubleTree’s Diana Plazas and Altimeter’s Charlene... →
Tnooz caught up with two speakers at the Expion Social Business Summit in Raleigh/Durham, North Carolina, USA, last month: Charlene Li from Altimeter Group and Diana Plazas from DoubleTree by Hilton.
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February 2013
34 posts
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borderFile simplifies tax compliance for corporate... →
Not all technology is sexy. In fact, most enterprise-level technology and software are not. What they lack in sex appeal, they gain in the ability to turn a healthy profit.
These B2B technologies are a sweet spot, providing solid growth and profitability in ways that most traction-seeking consumer technologies can only dream about.
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Despite lack of ROI clarity, brand managers will... →
Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday.
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